We are caring parents.
At the same time we are a team of infant nutrition ánd goat milk experts who understand the importance of healthy nutrition for babies and children.
We all have our own unique parenting story - from pregnancy complications and breastfeeding challenges to picky eating habits of our older children.
Living in Europe, we have the privilege of choosing goat milk infant formula for our little ones. But geography should not be factor when it comes to formula choices.
We believe that goat milk infant formula should be available to babies all over the world, including babies in the US.
Using the natural benefits of goat milk,
backed by science and decades of experience,
we are happy to finally bring you the first goat milk infant formula available in the US!
We are Jovie
Experts in Infant formula
European brand
Goat milk lovers
Meet the Jovie team
Ben Busser
CEO and founder of Jovie
Creating something meaningful has always been my passion. Seeing our first grandchild thriving so well on Jovie makes me grateful and proud of what the team has created. Now we will bring it to you so you and your baby can also fully enjoy the goodness of goat milk".